We are used to destination analytics; that is, going to some place called “My Dashboards” (or similar) and playing with datasets. We will touch upon some of these considerations.
But how about having the information “jump at you” in the context of your business transaction, adapted to a specific issue you are working on addressing? Just in time when you need it and precisely the way you need it.
This calls for deep analytics and entails a number of architectural approaches one should consider when designing and modernizing the IT systems.